The math had changed
The first Preserve tax, approved on May 23, 1995, had done what it promised: a fifth of a cent on every dollar spent in Scottsdale, running thirty years, had bought the city thousands of acres of the McDowell Mountains through real-estate transactions and State Trust auctions. But the city had also grown around the mountains. By 2004 the housing boom was pushing north Scottsdale land prices up faster than the tax could accumulate, and the Preserve’s planners could see the endgame: the remaining 19,000 acres needed to reach the goal of 36,400 — a third of the city, more land than Tempe and Paradise Valley combined — would go to developers at State Trust auction before Scottsdale could afford to bid.
The answer was to borrow against the future. Question 1 on the May 18, 2004 ballot raised the Preserve tax by 0.15 percent, to 0.35 percent in all, for thirty years, restricted to land acquisition and the trailheads and parking that went with it. Question 2 authorized $500 million in bonds secured by that revenue, so that the city could buy now and repay later. The campaign was not unanimous — opponents argued the tax was regressive and the goal too ambitious — but the result was decisive. Both questions passed.
What it bought
The bond authority let Scottsdale move quickly through the last boom years, closing on ranch land, failed subdivisions, and State Trust sections in the northern desert that would otherwise have been graded for golf lots. The Preserve pushed past 20,000 acres, then 30,000, ultimately more than 30,500 — the largest urban preserve in the United States, managed with the volunteer stewards who had founded the movement in 1991. The Gateway Trailhead opened in 2009 as its front door. In November 2018, Prop 420 locked it, requiring a public vote for any non-preservation use of Preserve land.
The 2004 vote is the middle act of that story: the 1994 resolution created the vessel, 1995 began filling it, and 2004 made sure it would be full. The rest of the year sits at 2004, and the decade in the 2000s chapter.