A year into the Jokake Inn era, Scottsdale was learning its second trade. The adobe inn at the foot of Camelback had opened in 1926, and the winter-visitor formula — sunshine, riding, Camelback views, eastern guests who came back every season — was proving out. The polo grounds east of town gave the visitors their sport; Jessie Benton Evans’ circle of wintering artists gave the place its first hint of the arts colony to come.
The rest of the town carried on as the farm-and-merchant community the decade had built. Fields ran to alfalfa, grain, citrus, and dairy; Saba’s, E.O. Brown’s store, Cavalliere’s blacksmith shop, and the merchant row traded downtown; the Bulletin published; the high school on Indian School Road filled. Growth was steady enough that the district would need another school within the year — Loloma, built in 1928. The town of a thousand-odd was quietly becoming a town of nearly three thousand, and nobody had to plant an acre of cotton to do it.