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Boomtown: The West’s Most Western Town • The 1970s

Scottsdale in 1978

1978 in Scottsdale: The first Scottsdale Culinary Festival.

Illustrated plaque for Scottsdale in 1978, Boomtown: The West’s Most Western Town SALOON TRADING POST MOTEL 1978 BOOMTOWN

What happened in 1978

  1. Tests and limits

    The Greenbelt passes its first flood test in March; the council creates a Human Services Commission in February; the Arizona Supreme Court voids the sign-removal ordinance on July 13; the council declines to annex Pinnacle Peak; Diane Cusack is elected and Herb Drinkwater steps away.

  2. The first Scottsdale Culinary Festival

    Scottsdale businessmen form the Scottsdale Men's League to raise money for the Center for the Arts and start a food event, the Scottsdale Culinary Festival, which runs each spring until 2019. (The festival's own later edition numbers count from 1979.)

By 1978 the decade’s verdicts were mostly in. The Greenbelt was demonstrably working — floods passed through on schedule and the parks went back to being parks — and engineers from other cities had begun making pilgrimages to study flood control you could picnic in. McCormick Ranch had proven a master-planned community could sell in the desert, lakes and all. A new group of businessmen, the Scottsdale Men’s League, started a food event that year to raise money for the Center for the Arts — the first Scottsdale Culinary Festival, by the League’s count. It ran each spring until 2019. The question hanging over the late seventies was no longer whether Scottsdale’s wagers would pay, but at what scale.

The answer was already assembling: a resort corridor reaching north along Scottsdale Road, an airpark on its way to becoming a jobs engine, a population somewhere on the climb between the 78,000 of 1975 and the 88,412 the 1980 census would find. Scottsdale closed 1978 one census away from the next boom.

The year’s politics tested what the decade had built. In February the council created a Human Services Commission. In March floods tested the Greenbelt, and Mayor Bill Jenkins wrote to Congressman John Rhodes that “it worked beautifully!” On July 13 the Arizona Supreme Court voided the city’s ordinance requiring old signs to come down (see the sign fight), and the council, the city’s historic context says, declined to annex Pinnacle Peak for lack of support. In the spring election Diane Cusack joined the council and Herb Drinkwater stepped away. The politics are in the 1970s politics chapter.