The plan
Arizona law requires cities to send their general plans to voters about every ten years. Scottsdale’s 2001 plan had been ratified in 2002, and in October 2011 the council adopted “Scottsdale General Plan 2011” and put it on the March ballot as Proposition 430. The city’s pamphlet explained that if it failed, “the existing General Plan remains in effect,” and that the state deadline for a new one was July 1, 2015.
Both sides
Four arguments were filed for it. The Scottsdale Area Chamber of Commerce wrote that “70% of Scottsdale’s land is set aside as open space” and that the plan “reduces the size of land parcels that would require a General Plan amendment from fifteen acres to ten acres.” Michael Schmitt, who chaired the citizens’ working group, wrote: “Since 1967, Scottsdale’s growth has been guided by the wisdom of its General Plan.” Two planning commissioners argued that updating it “outweighs the concerns of those who want to return to the past.”
Eleven were filed against. Councilman Bob Littlefield said it “weakens the General Plan through language that encourages special interests to exploit Scottsdale’s unique character,” and the Coalition of Pinnacle Peak that “It could easily be mistaken as a plan for Phoenix.” Kathy Littlefield warned that Character Areas would no longer count toward the council’s supermajority rule. Council candidate Guy Phillips wrote that cutting “character areas from 22 to only 6 is an open invitation to tear down the fabric of our communities.” Howard Myers: “If you want Scottsdale to become Phoenix east, then vote for it.” Former Councilwoman Marg Nelssen, Preserve Commission vice chairman James Heitel, John Washington and candidate Chris Schaffner also argued against.
The vote
Fewer than one registered voter in five took part. Proposition 430 failed 12,924 to 13,988, by 1,064 votes, while the gas franchise and the charter amendments passed easily. The council did not send voters another plan until 2021, when General Plan 2035 passed with about 52 percent. The 2010s politics chapter follows the same coalition through the decade, and the General Plan guide explains how the plan works.