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Campaign Lost 2002–2005 Politics, 2000s

The Fire-Department Initiatives, 2003–2005: Voters Kept Rural/Metro, and Rural/Metro Left Anyway

In 2003 Scottsdale was the largest city in America without its own fire department, buying protection from Rural/Metro, the company that had served it since 1951. Firefighters put two initiatives on the ballot to change that. Voters said no, 63 to 37. Six months later Rural/Metro said it was leaving anyway, and in 2005 the city got the department it had just voted down.

Illustration for The fire-department initiatives: firefighters asked scottsdale to replace its fifty-year private fire contract with a city department. voters said no, nearly two to one; six months later the company quit

The 30-second version

  • From 1951 Scottsdale contracted with Rural/Metro for fire protection instead of running its own department.
  • In 2002 the Professional Fire Fighters of Arizona voted to back a city department, and a local committee put two initiatives on the May 20, 2003 ballot: a charter amendment and an ordinance.
  • Councilman Bob Littlefield argued for them; Jim Lane, later mayor, and Rural/Metro's founder Lou Witzeman argued against.
  • Voters rejected Proposition 200, 11,917 to 20,581, and Proposition 201, 11,813 to 20,489.
  • In November 2003 Rural/Metro gave notice it would not renew after June 30, 2005. The city fire department took over at midnight on July 1, 2005.

The question

Should Scottsdale end the private Rural/Metro contract that had protected it since the town's founding and create a fire department staffed by city employees?

The sides

The firefighters and their allies

A city department would give residents more protection for the same money, with full crews, civil-service protection and national staffing standards. Rural/Metro faced no competition and reached too little of the city in four minutes.

“Rural/Metro has no competitors in the business of providing fire service. They are a monopoly.” Councilman Bob Littlefield, argument for Proposition 200, city publicity pamphlet, May 20, 2003

Bob Littlefield

Know Enough to Vote NO

Scottsdale already had excellent service. A city department would cost millions more a year for the same protection, and the city's own consultant had advised against the change.

“Under their plan, it will cost an additional 3 million dollars a year to provide the same level of service we already have.” Jim Lane, Scottsdale Fire/EMS Advisory Committee member, argument against Proposition 200, city publicity pamphlet, May 20, 2003

Jim Lane, Lou Witzeman

How it ended

Voters rejected both measures on May 20, 2003, about 37 percent to 63. In November 2003 Rural/Metro gave notice that it would not renew its contract after June 30, 2005, and at midnight on July 1, 2005 the city's own fire department took over, staffed largely by former Rural/Metro crews.

What holds it: The people who depend on it July 1, 2005

The short version

For more than half a century Scottsdale bought its fire protection from Rural/Metro, the company Lou Witzeman had started in 1948 with one engine and a subscription list. In 2003 the state’s firefighters’ association and a local committee put two initiatives on the ballot to replace it with a city department. Voters rejected them on May 20, 2003, about 63 percent to 37.

Then the company left. In November 2003 Rural/Metro told the city it would not renew the contract after June 30, 2005, and at midnight on July 1, 2005 Scottsdale’s own fire department took over the stations. The city got the department its voters had just turned down, and largely the same firefighters.

The case for a city department

The push came from the firefighters. In 2002, the Professional Fire Fighters of Arizona told voters, “the delegates to the 2002 convention … voted unanimously to support the creation of a municipal fire department for Scottsdale,” and a committee called Citizens to Protect Scottsdale and Our Fire Fighters circulated the petitions. Proposition 200 would have amended the charter to require “a fire department solely staffed by city employees” within six months, under civil service and “local and national standards” for staffing; Proposition 201 was a matching ordinance.

Their arguments were about coverage and competition. The committee said Rural/Metro “only reaches 52% of Scottsdale in four minutes with only three, and sometimes just two, firefighters on its trucks.” Two members of the council’s own Fire and EMS Advisory Committee concluded “the Rural Metro Corporation was not meeting the needs of our city.” Bob Littlefield, elected to the council a year earlier, wrote that residents “will get more protection per tax dollar spent from a municipal fire department than they do from Rural/Metro,” and that the company was “a monopoly.” The line that recurred in their arguments: “Scottsdale is the largest city in America that doesn’t have a city-run professional fire department.”

The case against

The opponents said the service was good and the change would be expensive. Jim Lane, a member of the council’s fire advisory committee who, by his own later account, co-chaired the campaign against the measures and who would be elected to the council the next year and mayor in 2008, wrote that the firefighters’ plan “will cost an additional 3 million dollars a year to provide the same level of service we already have.” The Know Enough to Vote NO committee: “Nothing will change except, of course, the cost. That will go up.” Opponents cited a consultant, Maximus, hired by the city in 2002, which they said “explicitly recommended against moving to a city-operated fire department at this time.” And the founder spoke for himself: “I founded Rural/Metro 55 years ago,” Witzeman wrote. “A few years later, when Scottsdale city leaders asked me to provide fire protection to their newly incorporated community I welcomed the chance. … Speaking as an individual, not on behalf of the company, as your neighbor I ask you to vote No.”

The vote and the exit

On May 20, 2003 voters rejected Proposition 200, 20,581 to 11,917, and Proposition 201, 20,489 to 11,813, on a turnout of about 29 percent. A trade publication reported that they had “soundly” defeated the measures.

Six months later the company changed the outcome. In November 2003, Rural/Metro’s chief executive, Jack Brucker, announced that the company would end its Scottsdale fire contract in 2005 while continuing to run ambulances. Its next annual report put it plainly: the contract “was first entered into in 1952. We have notified the City of Scottsdale that we elected not to renew the contract effective June 30, 2005.” No statement of its reasons survives online. Twenty years later the city’s fire chief told a commission that “because Rural Metro had a profit business model, over time it became evident that the contract could not be maintained”; Lane blamed the firefighters’ union.

At midnight on July 1, 2005 the announcement came over the alarm system, and the Scottsdale Fire Department took over. About 80 percent of its firefighters had come from Rural/Metro, the department later said. The country’s best-known experiment in contracting out a city’s fire service ended not by a vote but by a notice. The 2000s politics chapter and the Rural/Metro profile carry the longer story.

Who was in it

  • Bob Littlefield Councilman who argued for a city fire department council 2002–2015
  • Jim Lane Member of the council's fire advisory committee; co-chaired the campaign against, by his own 2004 account; later mayor 2003
  • Lou Witzeman Rural/Metro's founder, who asked voters, as an individual, to vote no 2003
  • Chris Medrea President of the Professional Fire Fighters of Arizona, which backed the initiatives 2002–2003
  • Jack Brucker Rural/Metro chief executive who announced the company's exit 2003

By the numbers

11,917

Prop 200 yes

20,581

Prop 200 no

1951–2005

Contract years

July 1, 2005

City department begins

What the record doesn’t show

  • Why Rural/Metro left. The company's notice gave no reason that survives online. A later fire chief said the contract could not be sustained under a for-profit model; Jim Lane blamed the firefighters' union. Both are views, not the company's explanation. · Happened off the books
  • What each side spent. A 2003 trade headline called the fight costly, but the campaign-finance reports are with the City Clerk.
  • Who filed the initiative petitions, and the council's January 2003 decision not to put a competing measure on the ballot.

The timeline

  1. 2002

    Delegates to the Professional Fire Fighters of Arizona convention vote unanimously to support a municipal fire department for Scottsdale. A city-hired consultant, Maximus, studies fire service; opponents later say it recommended against a change.

  2. 2003

    On May 20 voters reject both initiatives by about 63 to 37 percent. In November Rural/Metro notifies the city that it will not renew its contract after June 30, 2005.

  3. 2004

    Rural/Metro's annual report, filed in September, confirms that the contract, first entered into in 1952 by its count, will end June 30, 2005.

  4. 2005

    At midnight on July 1 the Scottsdale Fire Department takes over the stations, with most of its firefighters transferring from Rural/Metro.

Questions people actually ask

Why did Scottsdale have a private fire department?

When the town incorporated in 1951 it contracted with Rural/Metro, Lou Witzeman's subscription fire company, rather than build a department of its own, and it kept the contract for more than fifty years. In 2003 firefighters said it was the largest city in America without a city-run fire department.

Did Scottsdale voters vote to create a city fire department?

No. On May 20, 2003 they rejected two initiatives that would have required one, Proposition 200 by 20,581 to 11,917 and Proposition 201 by 20,489 to 11,813. The city created its department anyway in 2005, after Rural/Metro declined to renew its contract.

When did the Scottsdale Fire Department start?

At midnight on July 1, 2005, when it took over from Rural/Metro. Most of its first firefighters had worked for Rural/Metro.

Why did Rural/Metro leave Scottsdale?

The company announced in November 2003 that it would not renew the contract after June 30, 2005, but no statement of its reasons survives online. Accounts since then differ: a later city fire chief pointed to the limits of a for-profit model, and Jim Lane blamed the firefighters' union.

Sources

Vernacular & LexiconRural/Metro

Facts checked: October 23, 2026 • Written by • Every side is given in its own words from the public record; the site takes no side. Corrections are welcome.