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Breakfast & Brunch Open today Scottsdale Airpark Since 2021

SugarJam The Southern Kitchen: Dana Dumas's Brunch Party on Hayden Road in the Airpark, Since 2021

SugarJam The Southern Kitchen is Dana Dumas's Southern brunch restaurant at 15111 N Hayden Road, Suite 170, in the Scottsdale Airpark, opened January 29, 2021, in a roughly 5,000-square-foot space with a full bar and a bakery case. It grew out of jam-filled sugar cookies she sold at farmers markets from 2011. On weekends a resident DJ turns it into the loudest brunch in north Scottsdale.

Illustration of SugarJam The Southern Kitchen, breakfast & brunch in Scottsdale Airpark, Scottsdale, Arizona

The 30-second version

  • Opened Friday, January 29, 2021, at 15111 N Hayden Road, Suite 170, south of Frank Lloyd Wright Boulevard, about a mile from the SugarJam Bake Shop & Bistro that Dana Dumas had run in the Airpark since 2014.
  • Dumas, who grew up in New York and New Jersey and baked cookies for coworkers while working for NASCAR in the early 2000s, started SugarJam Cookies in December 2011 at the Downtown Phoenix Farmers Market; she has no formal culinary training.
  • The 2026 weekday menu lists French Toast N' Fried Chicken Tenders at $19.95, Creole Shrimp N' Grits at $26.95, Pulled Pork Hash at $18.95 and Papa's Brisket N' Biscuits at $21.95; the kitchen closes 30 minutes before the dining room.
  • A resident DJ plays Friday through Sunday for what the restaurant calls Brunch N' Vibes; Phoenix New Times reported customary two-hour weekend waits and a line running into the adjoining Market by SugarJam gift shop, which opened in July 2022.
  • The bakery turns out 750 to 1,000 Thanksgiving pies a year, with 9-inch classics at $27.95, and the restaurant closes on Thanksgiving and Black Friday to let the staff recover.
  • Dumas's SJ Concepts opened a second restaurant, Soul Fire Tacos, a few doors down at Suite 120 on February 21, 2026, a 900-square-foot taco shop led by former Ohio State receiver Johnnie Dixon.

Status

Open

Where

15111 N Hayden Rd, Ste 170, Scottsdale, AZ 85260

See it on the map

Price

$$$$

Order this

French Toast N' Fried Chicken Tenders, Grand Marnier-marinated challah with rum pecan syrup ($19.95)

Reservations

Book through SevenRooms on the website for weekends; two-hour waits are routine on Saturday and Sunday

Official site

sjsouthernkitchen.com

Opened

January 29, 2021

The room

About 5,000 sq ft, full bar, bakery case, patio

Chef and owner

Dana Dumas

Thanksgiving pies

750 to 1,000 a year

What is SugarJam The Southern Kitchen?

SugarJam The Southern Kitchen is the restaurant that grew out of a cookie. It sits at 15111 N Hayden Road, Suite 170, in an industrial strip center south of Frank Lloyd Wright Boulevard in the Scottsdale Airpark, and it opened on January 29, 2021, in the middle of the pandemic, in a space of about 5,000 square feet (Dumas has put it at 5,300) with wood floors, brick walls, chandeliers, a big bar, a patio and a bakery case.

The owner, chef and CEO is Dana Dumas. She grew up in New York City and the New Jersey suburbs, moved to Scottsdale after 2001, and worked in corporate retail and, according to Phoenix Magazine, for NASCAR, where she baked jam-filled sugar cookies for coworkers. In December 2011 she formed SugarJam Cookies LLC and started selling at the Downtown Phoenix Farmers Market. A bake shop and bistro in the Airpark followed in 2014, and when the pandemic turned that into a family-meal pickup window, she took the bigger room a mile away and bet that her regulars would follow. They did.

The food is Southern brunch and lunch: French Toast N’ Fried Chicken Tenders on Grand Marnier-marinated challah, Creole Shrimp N’ Grits, catfish and salmon croquettes over grits, pulled pork hash, biscuits and gravy, po’boys at lunch, and the pies, cookies and beignets that started it all. There is a full bar with mimosa flights and specialty cocktails, and Dumas, who has no culinary school behind her, credits her father, her great aunt Mable and her grandmother Thelma for the recipes.

Who it is for depends on the day. On weekends a resident DJ plays from opening to close, the room dances, and Phoenix New Times found a line snaking into the adjoining gift shop with a two-hour wait. Wednesday through Friday it is a calm neighborhood brunch with Ray Charles on the speakers. Our verdict: the best Southern cooking in Scottsdale, served in the only Airpark dining room that doubles as a party, and worth planning around rather than stumbling into.

How to eat at SugarJam

Pick your day. The restaurant is open Wednesday through Friday 9 a.m. to 3 p.m. and Saturday and Sunday 9 a.m. to 4 p.m., closed Monday and Tuesday, with the kitchen closing 30 minutes before the door. The DJ plays Friday through Sunday. Dumas tried dinner service and dropped it, she told Pulling Corks & Forks in 2023, because it wrecked her staff’s work-life balance; she has said she has no plans for a second SugarJam. The weekend crowd runs from strollers to 90th birthdays. Reserve through SevenRooms on the website for Saturday or Sunday; weekdays you can walk in.

Order the signatures. On the 2026 weekday menu the French Toast N’ Fried Chicken Tenders (or smoked bacon) is $19.95, with two eggs, house vanilla butter and rum pecan syrup. Creole Shrimp N’ Grits, seven shrimp and two handmade crab balls over grits with two eggs, is $26.95, as are the Fried Catfish N’ Grits and the Salmon Croquettes. Flapjacks N’ Fried Chicken Tenders is $19.95, the Belgian Waffle N’ Whole Fried Chicken Wings with pineapple-habanero sauce is $21.95, Pulled Pork Hash with in-house applewood-smoked pork is $18.95, Papa’s Brisket N’ Biscuits is $21.95, and a Skillet Your Way starts at $14.95. Fish Fry Fridays run $32.99. Lunch starts at 11 a.m. on weekdays with the catfish po’boy and the pulled-pork-topped burger.

What to skip, and what to add. Phoenix Magazine’s 2021 First Dish review loved the fried chicken and called the collard greens the best in years, found the burger dry on the day, and panned the mac and cheese; we would still add the greens to anything. Mimosas range from the Pamplemousse Dream to a tequila Southern Sunrise, and the Strawberry Jalapeño Margarita has a Tajín rim. Save room for a personal pie: cherry, apple crumb, chocolate pecan, bourbon pecan or sweet potato. Whole pies need 24 hours’ notice.

The holidays. Thanksgiving is the bakery’s Super Bowl. The team works 12-hour and then 24-hour shifts the Monday and Tuesday before, turning 40-pound cases of pre-cut Granny Smiths into 750 to 1,000 pies, and the restaurant closes Thanksgiving Day and Black Friday. Order online in early November. For the rest of the season, see our guide to the holiday season in Scottsdale.

Getting there. Hayden Road just north of Raintree, five minutes from Scottsdale Airport; Dumas says guests flying in private often make it their first stop. Parking is the center’s lot. Soul Fire Tacos, her 2026 taco shop, is a few doors down at Suite 120.

Southern food was nearly absent from Scottsdale when SugarJam opened. Phoenix Magazine’s reviewer could name only LoLo’s as a comparison, and that is in Phoenix. The Airpark’s dining had always followed its office parks and hangars: lunch counters, sports bars, chains along Hayden Road and the 101. A brunch party with a DJ, a bakery and a bourbon pecan pie belonged, if anywhere, at Gainey Village, where Hash Kitchen had built the Scottsdale brunch formula.

Dumas built hers the slow way. Cookies at the farmers market from 2011; a bake shop with a few breakfast items; catering; then the pandemic, which could have ended the business and instead proved it. The Friday family-meal specials sold out, cars lined up on Saturday mornings, and by the time the bigger space came available she had the customer list to fill it. She opened in January 2021, among the first Scottsdale restaurants of the 2020s to open rather than close, and told In Business Magazine it was an honor to bring authentic Southern cuisine to the Valley.

The press came quickly. Check, Please! Arizona sent host Mark Tarbell in March 2022. Phoenix New Times wrote up the “Brunch N’ Vibes” scene, the two-hour waits and the Doc’s Artisan ice cream trailer with peach cobbler and bourbon pecan flavors made from SugarJam’s own pies. ABC15 profiled Dumas as, in her words, the only African American woman owning a restaurant of this size in north Scottsdale, in a state where fewer than 4 percent of businesses are Black-owned. By early 2023 she had 32 employees, several from the bake-shop days, and in July 2022 she had added The Market by SugarJam, a gift shop of goods from local and small national makers, to the front of the room.

The expansion came in February 2026, when SJ Concepts opened Soul Fire Tacos at Suite 120: 900 square feet, 24 seats, beer-battered catfish tacos, short rib birria, tequila lime wings and the Soul Roll, a fried changa of mac and cheese, candied yams and collard greens, with former Ohio State receiver Johnnie Dixon running the kitchen. Dumas framed it as the synergy of Black and Brown cultures. What the record does not say is the exact year of her first shop (Phoenix Magazine says 2011, New Times 2014) or her seat count; we have used the later date for the bistro and the 5,000-square-foot figure both papers agree on.

Honest assessment: SugarJam is a very good Southern kitchen attached to a brunch nightclub, and the two halves attract different people. The French toast, the shrimp and grits, the greens and the pies are the real thing, better than anything comparable north of Camelback Road. The weekend volume shows in longer waits and the occasional dry burger, and the DJ is not optional once he starts. Go midweek for the food, weekends for the scene, and it earns its place at the top of our list of the best brunch in Scottsdale.

The SugarJam The Southern Kitchen timeline

  1. 2011

    Dana Dumas, a former NASCAR and retail employee who moved to Scottsdale after September 11, 2001, forms SugarJam Cookies LLC in December and sells jam-filled sugar cookies at the Downtown Phoenix Farmers Market.

  2. 2014

    SugarJam Bake Shop & Bistro opens in the Scottsdale Airpark with a bakery case and a small breakfast and lunch menu; Phoenix Magazine dates her first shop to 2011.

  3. 2020

    The pandemic halts dining in March; the bistro survives on Friday-night and Saturday-morning family-meal pickups, with cars lined up outside.

  4. 2021

    SugarJam The Southern Kitchen opens January 29 in a roughly 5,000-square-foot strip-center space at 15111 N Hayden Road, with wood floors, brick walls, chandeliers, a big bar and a patio. Phoenix Magazine reviews it as a First Dish that year.

  5. 2022

    Check, Please! Arizona airs an episode on the restaurant in March. In July, The Market by SugarJam gift shop and a Doc's Artisan ice cream trailer open beside the dining room.

  6. 2026

    Dumas's SJ Concepts opens Soul Fire Tacos on February 21 at Suite 120 in the same center, a 24-seat shop mixing Southern and Latin cooking under chef Johnnie Dixon.

  7. Today

    Open Wednesday through Sunday for brunch and lunch only, with a DJ Friday through Sunday and a holiday pie operation that bakes around the clock before Thanksgiving.

Questions people actually ask

Is SugarJam The Southern Kitchen in Scottsdale still open?

Yes. SugarJam operates at 15111 N Hayden Road, Suite 170, in the Scottsdale Airpark, open Wednesday through Friday from 9 a.m. to 3 p.m. and Saturday and Sunday from 9 a.m. to 4 p.m., with the kitchen closing 30 minutes earlier. It is closed Monday and Tuesday and on Thanksgiving, Black Friday, Christmas Eve, Christmas Day and New Year's Day.

What should I order at SugarJam?

The French Toast N' Fried Chicken Tenders ($19.95), Grand Marnier-marinated challah with buttermilk tenders, two eggs, vanilla butter and rum pecan syrup, is the dish the restaurant is known for and the one Dumas calls personal. The Creole Shrimp N' Grits ($26.95) with two crab balls is the richest plate, the Pulled Pork Hash ($18.95) uses pork smoked in house, and the collard greens are the best side. Finish with a personal pie from the case.

Who owns SugarJam The Southern Kitchen?

Dana Dumas, its founder, CEO and executive chef. She grew up in New York City and the New Jersey suburbs, moved to Scottsdale after 2001, and baked jam-filled sugar cookies for coworkers at NASCAR before selling them at farmers markets from 2011. Her family works the room: her father, a former restaurant owner, greets guests, and her husband and sons help. Her company, SJ Concepts, also owns Soul Fire Tacos next door.

Does SugarJam take reservations?

Yes, through SevenRooms on its website or by phone at (480) 948-6210, and on weekends you should use them. Phoenix New Times reported that a two-hour wait had become customary on Saturdays and Sundays. Weekdays are walk-in easy. Parties of eight or more should call.

Is there a DJ at SugarJam brunch?

Yes. A resident DJ plays Friday from 9 a.m. to 3 p.m. and Saturday and Sunday from 9 a.m. to 4 p.m. for what the restaurant calls Brunch N' Vibes, with pop and R&B loud enough that people dance between tables. If you want a quiet meal, Dumas herself recommends Wednesday or Thursday.

How do I order a Thanksgiving pie from SugarJam?

Pre-order online in early November; in 2024 orders closed November 20 and pickup ran Thanksgiving Eve, November 27, from 9 a.m. to 3 p.m. Nine-inch classic pies were $27.95 and pies with nuts, crumb topping, caramel or cobbler just under $30. The most popular are apple, apple crumb, pumpkin and sweet potato bourbon pecan. The restaurant bakes 750 to 1,000 pies and closes Thanksgiving Day and Black Friday.

Vernacular & LexiconThe AirparkHayden RoadBell Road / Frank Lloyd Wright BoulevardScottsdale AirportGainey RanchCamelback RoadThe 101

Facts checked: October 20, 2026 • Written by • Menus, chefs, and hours change — confirm with the restaurant before a special trip.

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