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Car Culture Annual event Late November

Goodguys Southwest Nationals: Scottsdale's Hot Rod Homecoming

Three thousand hot rods, customs, muscle cars, and classic trucks fill WestWorld for a November weekend — the Goodguys network's Southwest anchor and the most approachable car event on Scottsdale's calendar.

Illustration of Goodguys Southwest Nationals in Scottsdale, Arizona

The 30-second version

  • A three-day hot rod and classic car show each November at WestWorld — 3,000+ vehicles from 1999 and older, all driven and shown by their owners.
  • Part of the national Goodguys Rod & Custom Association circuit; the Southwest Nationals has closed out the season here for nearly three decades.
  • Unlike an auction, nothing's roped off in a showroom: owners sit in lawn chairs next to their cars and love to talk.
  • AutoCross racing, swap meet, vendor midway, and awards round out the weekend.
  • Sunday morning is the local's window — 'Sunday-only' cars arrive, crowds thin, and the light is perfect.

When

Nov 20–22, 2026

Where

WestWorld of Scottsdale

Cost

Affordable daily admission; kids cheap or free

Since

1998

Crowd

3,000+ show vehicles; tens of thousands of spectators

Official site

good-guys.com

What is the Goodguys Southwest Nationals?

If Barrett-Jackson in January is car culture’s trading floor, the Goodguys Southwest Nationals in November is its family reunion.

For a three-day weekend each late November, more than 3,000 hot rods, customs, muscle cars, and classic trucks — all 1999 or older, per the club’s rules — spread across WestWorld’s grounds. The owners drive them in, park them on the grass, unfold lawn chairs, and spend the weekend talking to anyone who slows down. Nothing is behind ropes. Hoods are up. Kids are lifted into driver’s seats constantly.

Goodguys is a national association that runs shows across the country, and Scottsdale has hosted its season finale since 1998 — nearly three decades of the circuit’s faithful ending their year in desert sunshine. Around the show cars: an AutoCross course where vintage machines race the clock all weekend, a swap meet of parts and automobilia, a cars-for-sale corral, vendors, and food rows.

It’s cheap, unpretentious, and the single best car event in Scottsdale for actually learning about cars — because every exhibit comes with a human who built it.

Working the show

The show rows organize loosely by club and style; wandering is the method. The spread runs from six-figure show-finish customs to honest primer-and-patina drivers, and the mix is the point — Goodguys culture prizes driven cars over trailer queens. When something stops you, say so to the person in the chair beside it. You will be there ten minutes minimum. This is the feature, not the bug.

AutoCross deserves an hour: real competitors threading a cone course in fat-tired vintage iron, engines at full song, all weekend. It’s the counterargument to every “old cars belong in museums” take, delivered at volume, free with admission.

The swap meet and corral are the event’s underrated organs. The swap meet is tables of carburetors, badges, steel wheels, and shop signs — the primordial soup the hobby grows from. The for-sale corral is a live price guide: twenty minutes there teaches you more about the real classic-car market than a year of auction TV.

Practicals: late November means 70-degree perfection by day and legitimately cold mornings — layer up for the early golden-hour photo window. Sunday is the connoisseur’s day: thinner crowds, a fresh batch of Sunday-only cars, and awards. Kids are genuinely welcome everywhere; strollers do fine on the grounds.

Why the season ends in Scottsdale

Goodguys was founded in 1983 by Gary Meadors, a Californian who turned the loose tradition of hot-rod gatherings into a professional national circuit. The calendar problem is obvious: a traveling outdoor car show needs somewhere warm in late November. Scottsdale — with WestWorld’s acreage, the Valley’s enormous rodder population, and weather that makes the rest of the country jealous by Thanksgiving — was the natural finale, and since 1998 the Southwest Nationals has been the circuit’s last dance, where season championship awards wrap and the faithful get one more weekend before winter.

The event also completes a neat Scottsdale symmetry. The city’s car calendar opens in January with auctions — cars as assets — and closes in November with Goodguys — cars as craft. Same town, same grounds, opposite theologies. Plenty of locals do both without contradiction, but ask them where they’d take a ten-year-old, and it’s Goodguys every time.

The culture, briefly defended

Hot rodding is American folk art with a socket set: take a mass-produced object, make it singular. The Southwest Nationals is one of the best places anywhere to see that tradition whole — the 1932 Ford highboys built to a 1950s aesthetic, the pro-touring muscle cars hiding modern chassis, the shop trucks with lineage stories, the patina survivors preserved like archaeology. And because the makers stand next to the made, the knowledge transfers: every November, some kid at WestWorld asks how a carburetor works and gets a forty-minute answer with hand gestures, and the hobby buys itself another generation.

Go Sunday morning. Bring coffee, a camera, and questions. Leave before you accidentally buy a project car — or don’t. This event has a documented history of ruining sensible garages, and nobody involved regrets a thing.

How it got here: a timeline

  1. 1983

    Gary Meadors founds the Goodguys Rod & Custom Association in California, professionalizing the traveling hot-rod show.

  2. 1998

    The Southwest Nationals lands at WestWorld of Scottsdale, giving the circuit its warm-weather season finale.

  3. 2000s–10s

    The event grows past 3,000 vehicles and adds AutoCross racing — hot rods on a timed cone course — to the standing program.

  4. 2026

    The 29th Southwest Nationals closes out Goodguys' national season, as it has for a generation.

Questions people actually ask

When is the Goodguys Southwest Nationals?

A three-day weekend in late November at WestWorld of Scottsdale — the 2026 show runs November 20–22, closing the Goodguys national season.

What kinds of cars are at the Goodguys show?

Roughly 3,000 vehicles from 1999 and older: traditional hot rods, customs, muscle cars, restomods, classic trucks, and survivors. Everything is owner-shown — the person in the lawn chair built or preserved the thing.

How is this different from Barrett-Jackson?

Opposite ends of the same hobby. Barrett-Jackson is an auction — cars crossing a block for money. Goodguys is a show — cars parked on grass by owners who mostly aren't selling. It's cheaper, calmer, more conversational, and better with kids.

What is Goodguys AutoCross?

A timed cone course where show cars actually race — vintage iron with modern suspensions attacking a parking-lot circuit all weekend. It's free to watch and the loudest fun on the grounds.

How much does it cost?

Modest daily admission with kids discounted or free — one of the cheapest tickets among Scottsdale's signature events. Parking at WestWorld adds a bit.

Facts checked: September 5, 2026 • Curated by Matt Cheramie • Event dates shift year to year — confirm with the organizer before planning a trip around one.